11/8/2022 0 Comments Socialfan facebook![]() ![]() But for a small business, creating great photos or videos for social is oftentimes cost-prohibitive outsourcing marketing video production costs can range anywhere from $1,200 for a basic video, to $50,000 for a premium video.īetween hard costs and time costs, social media content is often neglected by the very businesses that would see the greatest impact for that content. While a great image can be compelling for a social scroller, a great video generates twice the number of clicks. A big component of social discovery is letting your consumers know who you are as a business and what you stand for.Īnd it’s not just about putting the posts out there, it’s about creating compelling, visual content that makes consumers stop their scrolling and pay attention. Social media allows retailers to talk directly to customers and followers and helps build credibility and top-of-mind awareness more than 40% of digital consumers use social networks to research new brands or products. On the other hand, social media benefits are well-documented and touted as a way to drive more visibility and more sales for a retailer. Finding and creating compelling content on a consistent basis puts a burden on sales managers and staff and frequently is one of the last things a retailer thinks about when running day-to-day operations at their store. ![]() Oftentimes small retailers and dealerships have little or no budget for a dedicated social media manager. ![]()
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